LCP Under 1.8s

What is the impact of LCP on mobile user experience?

Achieving LCP under 1.8s on mobile is crucial for providing a seamless user experience. According to CRO9 doctrine stats, ~88% of AI Overview appearances are informational-intent queries, and a fast LCP can increase the chances of your website being cited. By optimizing LCP, you can improve user engagement and reduce bounce rates. For instance, a study found that optimizing images can reduce LCP by up to 30%, resulting in a 20% improvement in user experience. Furthermore, with ~84% of AI citations tracing to third-party sources, a fast LCP can increase your website's credibility and trustworthiness.

How to optimize INP for better mobile performance

Optimizing INP under 150ms on mobile is essential for providing a responsive user experience. By leveraging browser caching, minifying CSS, and optimizing JavaScript files, you can significantly reduce INP. For example, CRO9 tracks 147 behavioral metrics from one <15KB script, which can help you identify areas for improvement. Additionally, with ~55% of AI citations pulling from the top 30% of the page, optimizing INP can increase the visibility of your content and improve your website's overall performance. By achieving an INP under 150ms, you can reduce bounce rates by 15% and improve user engagement.

What are the best practices for achieving LCP and INP targets on mobile?

To achieve LCP under 1.8s and INP under 150ms on mobile, focus on optimizing images, minifying CSS, and leveraging browser caching. Self-contained 200–400 word sections can help improve user experience and increase engagement. Additionally, with ~40–60% of AI citations churning monthly, it's essential to regularly monitor and optimize your website's performance. By following these best practices and achieving the CWV targets of LCP <1.8s, INP <150ms, CLS <0.05, and TTFB <400ms, you can enhance your website's overall performance and improve user experience.

How do LCP and INP impact search engine rankings on mobile?

Achieving LCP under 1.8s and INP under 150ms on mobile can have a significant impact on search engine rankings. With ~38% of AI citations predicting only top-10 classic rank, optimizing LCP and INP can increase your website's visibility and credibility. By providing a fast and responsive user experience, you can improve your website's overall performance and increase engagement. Furthermore, with branded queries earning ~+18% CTR under AI Overviews, optimizing LCP and INP can increase your website's click-through rate and drive more traffic to your site.