General

Field notes on marketing, measurement, and building for the answer-box era.

Measuring What Matters

Citation tracking is crucial for measuring success in the answer box era, as traditional rank tracking no longer suffices.

The answer box redecides page one every month due to changing user behavior and algorithm updates.

The commodity test is a key predictor of AI citations, helping you optimize your content for better visibility

Evidence density is now the key to content success, focusing on verifiable data points and expert insights over traditional keyword density.

Building a query fan-out map helps you create content that resonates with your audience and search engines.

Optimize your content for the passage-based competition era with data-driven techniques.